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Isidel Beach Park
Project type
Branding, Visual Identity, Social Media Management, Content Development, Graphic Design
Date
Launched in May 2024, with ongoing marketing support
Location
Bonaire
Challenge: Bonaire Overheidsgebouwen (BOG) approached us with the assignment to create a visual branding that represents the new park they developed. It needed to be approachable, fun, and family-friendly.
Why: BOG wanted to position Isidel Beach Park as Bonaire’s go-to recreational park for connection, food, and culture.
What: Brand strategy, full visual identity, branded elements, launch campaign, content calendar, and ongoing community engagement.
How: We worked closely with the park’s team and stakeholders to shape a brand rooted in local culture and community values. We developed the full visual identity, designed a custom storage container, golf cart branding, historical signage, merchandise, and other branded elements that brought the park to life. We provided input on the website design, established a consistent and engaging social media presence, and created a welcoming brand voice.
Our creative approach turned the park into a recognizable and beloved space for both locals and visitors.
