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Bonaire International Airport
Project type
Social Media Campaign
Facebook Link
Date
October - November 2024
Challenge: Launching the airport's new Facebook presence while generating excitement for JetBlue’s inaugural flight from New York to Bonaire.
Why: The client wanted a Facebook page where they can connect with the local community of Bonaire.
What: Open the new Facebook page and create a full social media campaign titled “Round Trip for Two With JetBlue” featuring visuals, video teasers, and a giveaway contest.
How: Bonaire International Airport didn’t have a Facebook page at the time. We identified an opportunity to launch their Facebook presence by creating a high-impact giveaway campaign with JetBlue. This not only built awareness around the new route but also drove immediate follower growth on the newly launched Facebook page. We developed the campaign strategy, produced branded content, managed all digital assets, and tracked performance.
The result was a successful campaign that generated strong buzz, high engagement, and positioned BIA as a trustworthy source.
