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Content Creation & Strategy

Content creation is the process of communicating valuable information to any media, but particularly to digital media for a particular audience. The act of coming up with topic ideas that speak to your buyer persona, developing written or visual content around those ideas, and making that content available to your audience as a blog, video, image, infographic, or other content formats.

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Content creation is the ultimate inbound marketing practice. When you create content, you engage your audience in meaningful ways that draw new visitors to your brand, give them free and helpful information, and keep them coming back.

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What we actually do?

We start by asking what you hope to accomplish with the implementation of  new content strategy. What are your objectives and preferred communication outlets? Have you already considered a particular theme or topic? Together, we analyze your content strategy to identify your target audience and your goal. When we have all the data, we create KPIs and determine the content. We develop a content and design strategy that fully correspondent with your brand.

Brief Overview

  • Strategizing content pillars and sub pillars

  • Ensuring that content strategy meets business objectives

  • Coordinate, create, write, review, edit, and update content for websites, blogs, marketing materials, social media etc.

  • Create and distribute marketing content to promote the brand, products and services

  • Create videography, photography and graphic designs to portray the brand, product and service

  • Writing for multiple channels (Long-form, newsletter, social media, scripts etc.)

  • Overseeing writing style and tone for all content

  • Maintain consistency in content and ensure alignment with the brand and strategy

  • Planning the editorial calendar and content proposition

  • Developing content guidelines for tone, style, and voice of all content, and ensuring they are followed

  • Strategizing and improving content delivery and promotion

  • Identify customers needs in relation to the brand and create content to cater those needs

  • Conducting research to learn more about current trends, developments, and perceptions about the industry

  • Suggesting new ways to promote company offerings and to reach consumers

  • Promote content on social networks and monitor engagement (comments and shares)

  • Establish campaign objectives 

  • Update websites as needed & measure web traffic to content

  • Conduct keyword research and use SEO guidelines to optimize content

  • Conducting periodic content audits

  • Performing content gap analyses to determine what type of content is missing and what is needed

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